PFE at FlowerTrials 2025: What’s in store
Posted in Industry NewsPFE Company News on 06 May 2025
As we begin the count down to FlowerTrials® 2025, we’re busy at PFE HQ, getting everything in order ready for our first year of exhibiting.
Organised by FleuroSelect, FlowerTrials® is the trade show of the year, highlighting the latest breeding innovations across pot, bedding and perennial plants. And, for the first time in 20 years, plant breeders’ agents are now invited to exhibit!
As an independent agent, we’ll be representing the finest plants from breeders who work tirelessly to breed and select the finest new varieties. So without further ado, take a look through the excellent line-up of plants you can expect to see on the Plants For Europe FlowerTrials 2025 stand…
What we’ll be showing:
We’ve been working with growers across the UK and Europe to source a vibrant line-up of the newest and best varieties from the PFE Portfolio. Here’s a taste of what you can expect to see on the Plants For Europe stand this year.
Bedding & Balcony Plants
Stunning fishbone foliage with a rich burgundy centre, edged with vibrant lime green. Makes a lovely full pot, ideal for garden centre shelves.
Nemesia Raspberries and Cream Improved
An intensely vivid colour with delicious sent. Bred in the UK as part of the outstanding breeding programme by Martine Tellwright.
A much-improved Pennisetum, with glossy foliage and a neat, compact habit. Amazing deep red foliage becomes darker as the year progresses.
Salvia SoCool Pale Blue (SOCOOL PB)
A unique flower colour combined with large flower size and great bushy habit make this a must-have variety for your Salvia range.
Perennial Plants
Ajuga Midnight Mystery (ABFG0413A)
A great new combination of flower colour and dark foliage – can be sold as a flowering plant or as a foliage plant.
Euphorbia Walberton’s® Little Treasure® (WALEULITR)
Brand new for this year! Bred in the UK by the outstanding team at Walberton Plants Limited, this is one to watch.
With a staggering quantity of flowers, the foliage is almost completely hidden on this Phlox! Stunning and drought-tolerant.
Lights up the garden with spectacular variegated foliage, and delicate mauve flowers in spring.
Woody Plants
Combines the best of Black Tower and Black Lace – this will be a hugely popular plant!
Hibiscus Walberton’s® Lunar® Series
As hardy as syriacus, but with massive flowers up to 16cm diameter—opening from huge buds.
Spiraea Walberton’s® Plum Carpet
The perfect, plum-coloured partner for Spiraea Walberton’s Magic Carpet!
Fantastic production qualities – your customers will love the colour. Bred at the outstanding Downderry Nursery.
Herbs & Edibles
Salvia GardenZest® IntenseSage
The best culinary sage we have seen – great performance in the nursery and the garden combined with super flavour.
Succulents
Agave Sierra Azul
Lovely glaucous leaves that become intensely blue, Sierra Azul makes a neat rosette in a pot. Fiery young thorns fade from orange to deep purple with age.
Where we’ll be:
We will be located with our hosts, Vitroflora at their Gebr. Alkemade BV location in Lisse. We work closely with Vitroflora, as they grow a number of our breeders’ varieties, so we’re chuffed that they offered to host us at their location.
FlowerTrials® ’25 takes place between 10th – 13th June.
Come and see us:
You can register to attend FlowerTrials for free, here. We’d be delighted to see you there – feel free to pop in, or if you’d like to book a meeting, just drop us an email.