Plants For Europe links up with ProVaR

Plants For Europe has reached agreement with ProVaR (Protected Varieties Limited) so that ProVaR may offer selected varieties from the PFE portfolio to growers in the UK and Ireland.

Plants For Europe is very pleased to have joined ProVaR. Graham Spencer, company director, said: “PFE has joined ProVaR so that selected non-exclusive varieties from the PFE portfolio can be licensed by growers through the ProVaR organisation. It allows us to reach many smaller and medium sized growers effectively and will give greater access to these varieties äóñ which will certainly increase royalty revenue for the breeders.”

From 2010-11, growers will be able to obtain licenses for ten varieties from PFE through ProVaR, including varieties of Cytisus, Lysimachia, Phlox, Phygelius, Prunella and Pulmonaria. These are all first class plants that are deserving of a wider audience.

Charles Carr of ProVaR said: “It is exciting to see the ProVaR portfolio growing each year and we are pleased to welcome another well known member of the new plant community into the organisation.”

Please note that only selected varieties will be offered through ProVaR. All other varieties will be licensed exclusively by PFE in the UK and Ireland.