Plants For Europe and Altman Plants working together!

Plants For Europe Limited (PFE) is delighted to announce that we are now working with California-based Altman Plants, to bring their stunning plant varieties to Europe and the UK.  

Altman Plants has been breeding and growing plants for almost 50 years, in that time expanding from a Los Angeles garden to the largest horticultural grower in the US. The business remains family-owned, and infectiously passionate about plants.  

The Altman Plants teams work right across the industry, from breeding programmes to trials, e-commerce to branded products across a huge variety of genera.  

Altman Plants has chosen to work with PFE, the leading independent plant breeders’ agent, to protect, promote and license the output from three breeding programmes. 

Introducing Altman breeding programmes  

Agapanthus Atomic Bloom

PFE will be working with Altman Plants on three distinct breeding programmes. We begin with the winter-hardy, bright and bold Agapanthus Atomic Bloom, the first from an exciting Agapanthus development programme.  

Altman is renowned internationally for their succulent breeding and production, which is the largest in the world and has been ongoing for decades. In particular, the outstanding Star™ Aloe varieties developed by industry-leading breeder, Kelly Griffin, offer an exciting range of vibrant colours and will be made available to European and UK growers for the first time.

Star™ Aloe Purple Haze

Altman’s True Bloom® Roses are the result of the revolutionary breeding process led by master rose breeder, Ping Lim. They combine the best features of hybrid tea flowering roses with superb shrub roses, resulting in disease-resistant, easy-to-grow varieties with a long season of colour and scent. The flowers are high petal count true rose blooms, from which comes the name. These varieties must pass through an extensive no-spray trial process, both at Altman trial gardens and at respected independent evaluation locations, before they are brought to market, ensuring that the varieties thrive under a wide variety of growing and climatic conditions. True Bloom® Rose varieties have already won several awards after trials. 

True Bloom® Rose True Perfume

Ken and Matt Altman, owners of Altman Plants, say:   

We are a company that has an intense passion for plants and innovation. For many years, we have bred and developed new programmes for our retail partners that we also grow and produce in our greenhouses across the United States. For this reason, as a greenhouse grower ourselves, we have insight into what the grower demands in performance from new varieties, along with what succeeds for retailers and consumers. We are very excited to be partnering with the Plants for Europe team to bring our new plant developments to Europe and the UK!

Ping Lim, master rose breeder, Altman Plants, says: 

Making a more beautiful world is both a dream and a mission for plant breeders. Indeed, I am glad to share our team’s effort for more people to enjoy flowers. It is a great honor to be welcomed to Europe, especially with its very competitive standards for eco landscape.

Graham Spencer, director, Plants For Europe Limited, says: 

We are truly delighted to be working with the Altman team! They have a reputation for excellence, both as growers and as breeders, so it is an honour to be able to bring their varieties to our clients, including some of the best growers in the UK and in Europe. We are very excited by the potential of this partnership.

For more information about the Altman Plants varieties in the PFE portfolio, contact the PFE office: 

Graham Spencer, director: graham@plantsforeurope.com
Alice Crick, marketing executive: alice@plantsforeurope.com
Telephone: +44 1825 731831