Plants are produced and sold in many ways and in many different markets, but some factors are consistent:

  • the plant should offer advantages over other existing varieties. This could include new colours, improved habit, longer season of interest, better disease resistance or easier propagation.
  • the plant should be suitable for mass production. Remember that techniques such as micropropagation may allow plants to be mass produced that might be slow or difficult to propagate by conventional means.
  • the plant should be suitable for marketing in large numbers. This is often the hardest criterion to assess – there have been many plants launched which have failed to find a market. Equally, there must be many that were discarded that could have been great successes!

Prunella Summer DazeA major part of PFE’s service to plant breeders and developers is to offer an assessment of a new variety, and to assist in determining the likelihood of success or otherwise in obtaining Plant Variety Rights or other protection, and then finding a worthwhile market for the plant. This assessment is based on the knowledge and experience gained by PFE of the PVR system and of the European and global market. The initial assessment is often carried out in consultation with selected trusted potential licensees in order to better gauge the potential future of the new plant.

If you have a new plant that you think has potential, you should complete a PFE New Plant Variety Information Form so that we can offer a no-obligation assessment of your plant’s potential. Without the information requested in the form, it is very difficult to make that initial assessment. If you have not already done so, you can read about the New Plant Variety Information Form by clicking here.

Click here to move to the next section (The plant needs Plant Variety Rights protection).