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For those that have little or no experience of Plant Variety Rights, Plant Patents and other forms of intellectual property, it can seem a daunting and bewildering world. One of the aims of Plants For Europe is to make life easier for plant breeders, both novice and experienced.
To further that aim, this section of the site is intended to act as a guide to Plant Variety Rights and Plants For Europe’s modus operandi with new varieties.
Once a new plant variety has been created or discovered, the first question that the breeder usually asks is “what do I do now?” – we attempt to answer that question in five parts:
- 01. Protect your property
- 02. Gather information
- 03. The Engagement Agreement
- 04. Plant trials
- 05. The Plant Evaluation Trial Agreement
After assessment and trials of the new plant, the next stage is the commercial launch and application for Plant Variety Rights – explained in four sections:
- 06. First sale
- 07. Applying for PVR and other protection
- 08. Marketing, promotion and the PFE portfolio
- 09. Reaching the whole audience
Of course, the whole purpose of breeders working with Plants For Europe Limited is to earn money from new plants. But how is this achieved? We explain this in two sections:
- 10. What will make a plant commercially successful?
- 11. The plant needs Plant Variety Rights protection
The breeder needs to be sure that they are getting the best returns from their plant. This requires effective policing and collection of royalties, and a global protection and licensing strategy. This is explained in two sections:
Of course, we don’t pretend that these pages are completely comprehensive. So if you have any questions, or wish to discuss anything at all, please do not hesitate to contact us.