PFE company news

Ranunculus Rococo acid yellow

Ranunculus Rococo acid yellow

We are absolutely delighted to announced our first open house event to showcase the launch of our exciting new Rococo Ranunculus product line.

The Open House will be held on Tuesday 2nd May from 1pm to 7pm. We are very grateful to the National Cut Flower Centre in Holbeach St Johns, near Spalding, for hosting this event.

The Rococo Ranunculus are an exciting new line of hardy Ranunculus that are suitable for cut flower production, container production for garden centre sales and for mail order sales.

The Open House will feature the first four varieties in the programme – peach, pink, orange-red and acid yellow. Many more colours are in development.

The Rococo Ranunculus offer stem length of 60cm to 70cm. Each stem carries several flowers with a diameter of 6cm to 7cm. Vase life for cut flowers is 10 to 14 days.

The Open House will offer the opportunity to meet with the breeder, John Fielding, who has spent many years working with Ranunculus to develop this excellent new product line that can be grown in normal British garden conditions. Visitors will have the opportunity to talk with John about future developments in the programme as well as the first four varieties on display.

Graham will also be on hand to discuss licensing, promotion and young plant supplies.

We are very pleased to be launching the Rococo Ranunculus after many years of development. They have been extensively trialled, both in the UK and in other countries, under a range of conditions, so we have a good understanding of their robust nature and the best way to produce a successful crop. We have also established the first four varieties in tissue culture and have a young plant supply chain in place and ready to go. There is significant interest in this programme and we will be selecting high quality growers and retailers to join with us in making this project a success.

Address details:

The National Cut Flower Centre
Rookery Farm, Joy’s Bank, Holbeach St Johns, Spalding PE12 8SG

Tuesday 2nd May
Open times: 1pm to 7pm

Light refreshments will be provided for visitors.

Please let us know if you plan to attend using the contact form or by direct email to

Ranunculus Rococo peach

Ranunculus Rococo peach

Ranunculus Rococo pink

Ranunculus Rococo pink

Ranunculus Rococo orange-red

Ranunculus Rococo orange-red

Plants For Europe actively campaigned for a Remain vote in last week’s referendum on the UK’s membership of the EU. We cannot deny that we are disappointed by the outcome of the vote. However, we must accept the circumstances as they are and work to maintain and extend the success of our business by serving our customers and the plants that we represent in the best way possible.

At the moment, the UK remains a member of the European Union. European Union law continues to be in force in the UK, including all laws related to Plant Variety Rights. Holders of Plant Variety Rights can expect that royalties should continue to be paid, subject to the current economic volatility. EU Plant Variety Rights continue to be legally enforceable throughout the 28 member states of the EU, including all parts of the UK.

In the medium and long term, we should expect some changes to Plant Variety Rights, particularly in the UK. However, we do not yet know what those changes might be. Plants For Europe is already in contact with the Horticultural Trades Association and other important organisations in order to promote the interests of plant breeders and to devise the best lobbying position and strategy to try and secure the best possible outcome for plant breeders. Our customers can be sure that we will do what we can to protect their interests – in fact, we may, in time, ask our customers to assist in any lobbying that is required.

Plants For Europe had drawn up plans in advance for both possible outcomes of the referendum vote. We are already taking measures to ensure that we are still able to administer both EU Plant Variety Rights and UK Plant Breeders Rights for our customers, even if the UK does fully withdraw from the EU and is no longer part of the EU Plant Variety Rights jurisdiction. These measures do not need to be implemented immediately, as we are yet to see exactly what the British government’s policies will be. The timetable for withdrawal is unclear and, until withdrawal is completed, the UK remains within the EU Plant Variety Rights system. At the very least, we expect withdrawal will take two years and is unlikely to be completed before the end of 2018 – it may, in fact, take much longer.

In the meantime, if you have any concerns or questions, please do not hesitate to contact us.

Graham will be at IPM Essen from 26 to 29 January. Contact us if you would like to arrange a meeting.

IPM Essen is the world’s biggest trade show for the horticultural industry, featuring 1600 exhibitors from 50 nations. It uses the whole of the Messe Essen exhibition centre – so you’re unlikely to be able to see it in a day! It’s fun, hard work and the best opportunity to meet the leaders in global horticulture all in one place.

Display by Kientzler at IPM 2015

Display by Kientzler at IPM 2015

Graham will be at IPM Essen for all next week, meeting licensees, potential licensees, breeders, local territory agents and other contacts. Contact us if you would like to meet him there.

The Plants For Europe offices will be closed from 24th December and will reopen on 5th January. During the holiday, email and telephone messages will only be checked sporadically.

We will be processing last-minute applications for Community Plant Variety Rights on request, taking advantage of the existing fee levels right up to 31 December, before the new fees come into force on 1 January. Please do not delay if you have an application that you need us to process – we must have certain documentation from you in order to process an application and we must have time to prepare the application. But we remain ready to help and have dealt with a record number of applications this month!

We wish all our customers and friends a happy holiday. We’re looking forward to a very exciting 2015!

For some time, we have been exploring a better solution than issuing agreements on paper. We have found that trial agreements were going missing, licence agreements were taking too long to get back from the licensees. Plus there was the cost of printing and mailing, not to mention the environmental impact of all the paper, plus our trips to the post office (a five mile round trip from our office).

So, having discussed it and cleared everything with our lawyer, we began researching different online contract signature solutions. Helen invested a lot of time in testing different providers to see that they offered the right combination of value, flexibility, security and ease-of-use. Finally, we settled on using Adobe EchoSign as our service provider – coming from Adobe, a trusted and well-known name internationally (you probably know them for Adobe Acrobat and Acrobat Reader, which you almost certainly have used to view or edit PDF documents).

From now on, all agreements will be issued electronically. You can sign them with just a few clicks of your computer mouse. You don’t need an account with Adobe (although, sorry to say, they do try and sell you one when you sign the agreement! Just ignore it!). The agreements you will receive are almost exactly the same as the old paper documents.

Already, we are seeing improved response times on agreements. It also makes it easier for us to be quick and efficient in issuing agreements. We think this will have benefits for all concerned.

If you have any questions about this new system, please don’t hesitate to contact us.

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