We support our licensed grower clients extensively by providing information, images and "stories" for use in catalogues, labels and on websites. Our best licensees make good use of these to promote the varieties that they are growing, and we reward them by offering them the chance to trial new varieties as they come along.

Our friends at Globe Planter in France are a good example of a company that does a good job of promoting plants, both to their grower and retailer customers and also to the end user. Here is an excellent example of this, a webpage that promotes Euphorbia, including three varieties licensed by PFE (in French).